They say: What’s in a name? We say: A lot! So much so, that when SIFE changed to Enactus, we took it upon ourselves to tell the world about it. And what could have been a better way, in this tech-savvy age, than making a video to announce the same?
Thus came the idea of making a Stop-Motion Re-branding Video along the lines of what Enactus represents: Seeing possibilities, Taking action and Enabling progress.
Stop motion, as the Wiki-God defines it, is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Our video consists of 209 distinct photographs, each with a different background, drawn by tyro artists of the Enactus SRCC team.
Click here for the video. Watch it. Like it. Share it. Remember it. :D
Although the concept in the final video turned out right, it was preceded by several ideas – some of them pretty insane and disparate. Ranging from ‘seeing the possibility’ of buoyancy, picturising Archimedes, to portraying the legendary invention of the wheel; from rescuing a cat stuck on top of a tree using innovative ideas, to outlining the meandering river path (as bewildering as it can be) – it was a long and riveting journey to our destination. The conceptualization, the chalking out , literally CHALK-ing out of images on the blackboard and finally knitting it all together, brought out the hidden artists, actors and engineers in Enactus SRCC students.
Besides being a fulfilling experience, the making of this video led to some cross project friendships and generated revenue for the Dominos guys!
Lastly, while our name has changed, we still remain the same: ENtrepreneurs in ACTion, always committed to using the positive power of business to bring about a meaningful change in people's lives.
-Navya Singla
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